Vote [in abstentia] with Your Dollars
Jan. 31st, 2010 06:57 pmI was reminded recently of the latest string of boycotts that had rippled through video game consumers in reaction to video game producers doing questionable things or allying themselves with questionable people. Folks decided not to buy Shadow Complex because the author behind the multimedia push for that game is an demagogue, others didn't like that Modern Warfare 2 was breaking precedent by going with a specific, dedicated server system rather than allowing users to create their own hubs, others regarded a sequel of the zombie shooter Left 4 Dead came too early and was heralding the end of promised support for a game that had only been around a year, and the recent revelations about poor working conditions for the team behind the upcoming Western game Red Dead Redemption had some ready to withhold their bucks for that already beleaguered game.
A lot of this may seem like gibberish to the uninitiated, but I guess the point isn't so much that this is about video games, I just happened to be paying attention that, but about the idea of the boycott in general.
A lot of people get irritated at the very idea, as if these people were otherwise required to buy these products. I'm betting a significant proportion of boycotters were already looking for an excuse not to buy, and this just clinched it, while people who were buying it anyway, or had already pre-ordered it, were prepared with justifications even if they agreed with the reasons behind a given boycott. That's human nature.
What I don't like is that we assume that the boycott in itself is wrong, or that boycotting for a certain reason is wrong, as if we have a moral imperative to buy things. We don't. Money is ours to do with as we like, at least according to some capitalism theory. In a sense, money is the new vote, because if you support a product or service, it's much more likely to flourish. I would say that even if you're doing it for the wrong reasons, when you boycott you are sending a signal to the producers of that product that they've lost your dollar. This is something that companies listen to far better than flaming some poor customer service rep. with an all-caps email.
There are a bunch of different triggers for boycotts, too, and while I don't believe in moral equivalency, I do think some have better founding than others. I won't say, though, that because some reasons are better than others that the poor reasons are somehow invalid just because they're weak. They're invalid if they're invalid.
Case by case:
1. The author behind the book that is part of the multimedia push for Shadow Complex is outspoken in his condemnation of the tolerance of a certain minority group. The people who actually made the game, for the most part, are silent about the controversy and their own views on the subject. The target of a boycott here is indirect, and since the game is generally regarded as a success, there are going to be a lot of people who will buy the game despite the controversy, ignorant of it, or even buying it because of the controversy (although that last one's a bit silly).
If you withhold the dollars you were going to spend, you reduce the developer's gross revenue, an undisclosed part of that going to the author, maybe, for licensing or whatever.
If you buy it, you support that company, whose game does not, as far as I know, profess any of the opinions the author has stated, either personally or in connection to the fiction he has written in conjunction with the game.
A better target might be not buying his books, since that's the author himself, but you have a right to spend your money how you like (within reason, of course), and no one is ordering you to buy the game, critically acclaimed or not.
2. The creators Modern Warfare 2, in a bid to increase reliability and decrease cheating, is chopping off what is apparently a small industry in private server hosting. They also have been fairly obvious in their attempts to grab headlines, not that they needed it. Modern Warfare 2 has been a huge hit, despite boycotts for both reasons.
If you withhold the dollars you were going to spend, you won't make enough of a dent to bring them down, whether you're targeting their server policy or their tasteless publicity grabs.
If you buy it, you support the ad policy (unfortunately ads are always a bit blurry when it comes to their affect on consumer behavior) as well as their choice for server setups. You also get what is, by many accounts, a good FPS with tons of players to play against.
A better target might be building up an competitor FPS. The more competition the game series has, the more they're going to have to woo you the next time around. Again, you have the right to spend your money how you want, and submitting to the bullying on either side of this strangely animated debate just shows you should spend more time realizing how powerful that 60 dollars could be in other contexts.
3. Left 4 Dead 2, the partnership-focused zombie shooter came only a year after its predecessor from Valve, a company notorious for taking a long time crafting its games. This quick turnaround alone had many people protesting, people who wanted Valve to continue its long-running Half Life franchise instead. Others didn't like the idea that the first Left 4 Dead was barely out of the gates, and that this new release promised to overshadow the old so quickly that the content that was promised as part of the original would be ignored in a drive to support its sequel.
If you withhold the dollars you were going to spend, the company that was willing to up its production cycle to meet the high demand for its game will have to scale back its speed. Maybe they'll get your message about not supporting Half Life, or maybe not. Likewise, they may not get the message that they're not supporting the first game. They may even think that the reason sales weren't as good as expected was because it was a bit too soon for another zombie game, no matter how good (please, god, let this be the reason).
If you buy it, they may very well skip over the old game if it succeeds well, or they may even have enough money to justify creating a new branch dedicated to concentrating on legacy properties while having others focused on the new stuff. Wild success sometimes, but not always, breeds enthusiasm on the part of the developers.
A better strategy might be how you deal with Valve from now on. If it turns out to be true that they don't plan on updating the original game, that they really are abandoning it for the sake of the new kid, you have pretty good grounds to tell them to fuck off. But remember that the cool stuff, the Half Lifes and the Portals in Valve, may get hit alongside the Left 4 Dead franchise.
4. Read Dead Revolver, the upcoming open-world Western shooter was revealed to have some taskmasters you'd expect from a stereotyped report on the conditions a salariman has to deal with. False production goals, mandatory overtime, and other questionable decisions. Some have suggested boycotting the game to send a message to the management that their poor treatment of their workers shouldn't be tolerated.
If you withhold the dollars you were going to spend, all the work those poor assholes DID put into the game will be ignored in a genre game that already won't appeal to a lot of people. Even their particular branch of Rockstar seems to have projected poor returns on a game that has already overrun the budget. The managers are much less likely to suffer than the workers, too, by a lack in revenue, unless someone more benevolent than its current head makes some serious changes.
If you buy it, you may be getting a revolutionary game that blows away open-world conventions, and your money MAY be perceived as exactly what the potential boycotters feared: a justification for their behavior. Although let's be honest for a second: the software world has very often been shit as far as overwork and unsung efforts. This goes all the way back to Atari's beginnings, and helped bring about the smaller developers that have managed to crush bigger companies, whether or not the bigger companies were nicer than their predecessors.
A better target might be this same group of people if they don't make a public attempt to change their policies, because getting those poor blokes their money on a project that even the bosses don't think will break even is the least you can do. Beyond that, boycott them if you don't like what they're doing.
--
I think boycotting is great, even if there was a bit of sarcasm in some of the above, because it's better than what I've seen a lot of in the past. People threatening to kill the developers of Heroes of Might and Magic because they tried to inject some science fiction into their strategy game (even though M&M was built on that sort of thing) need to be institutionalized if they're serious, and need to seriously rethink their sense of entitlement regardless.
This isn't the state making these games; these are companies. We don't pay taxes to them, we voluntarily give them money so they can entertain us. If we don't like what they're doing, no matter how dumb our reasons are, we speak clearest when we spend or money elsewhere (or save it-- that's something people keep forgetting to do). If we expect them to entertain us before we've paid, and get angry when they don't obey our wishes, in this age of comment boards we can voice our complaints and hope they hear us, but if we're bitches about it, if we threaten them, we'll get nowhere in the long run, even if they capitulate to our demands.
Because this is entertainment. The amount of energy we spent on trying to Save Farscape or spend voting in the next American Idol was spent on shit that mattered COULD go elsewhere, but it doesn't. Entertainment is obviously very important to us as a species. We need it. But it's still just entertainment, and in a way should be afforded the leeway that qualifier suggests.
We should also remember to afford boycotters that same respect. If they're being civil then they're doing the minimum that entertainment protesting deserves, no matter how dumb the reasons are. The debates are better when people point out where the flaws are, but beyond that, it's up to them to spend their money, and you most likely will NEVER KNOW what these internet people actually do. Just don't make the mistake in assuming anyone has to buy any damn thing. Again, this is entertainment. We're throwing bucks at these people so they'll dance for us, not making the world a better place. So if people want to hold off, for whatever reason, it's not the end of the damned world.
Ultimately, though, remember that companies, like individuals, also have a right to do pretty much what they want with the money they earn from their games. Don't pretend they're going to build an orphanage with parts of the proceeds, or support other games in their franchises, or get the message about their dumb ads or their petulant co-designers if you withhold the dough. Even if it is a vote, it's just about as mute as a political vote can be.
A lot of this may seem like gibberish to the uninitiated, but I guess the point isn't so much that this is about video games, I just happened to be paying attention that, but about the idea of the boycott in general.
A lot of people get irritated at the very idea, as if these people were otherwise required to buy these products. I'm betting a significant proportion of boycotters were already looking for an excuse not to buy, and this just clinched it, while people who were buying it anyway, or had already pre-ordered it, were prepared with justifications even if they agreed with the reasons behind a given boycott. That's human nature.
What I don't like is that we assume that the boycott in itself is wrong, or that boycotting for a certain reason is wrong, as if we have a moral imperative to buy things. We don't. Money is ours to do with as we like, at least according to some capitalism theory. In a sense, money is the new vote, because if you support a product or service, it's much more likely to flourish. I would say that even if you're doing it for the wrong reasons, when you boycott you are sending a signal to the producers of that product that they've lost your dollar. This is something that companies listen to far better than flaming some poor customer service rep. with an all-caps email.
There are a bunch of different triggers for boycotts, too, and while I don't believe in moral equivalency, I do think some have better founding than others. I won't say, though, that because some reasons are better than others that the poor reasons are somehow invalid just because they're weak. They're invalid if they're invalid.
Case by case:
1. The author behind the book that is part of the multimedia push for Shadow Complex is outspoken in his condemnation of the tolerance of a certain minority group. The people who actually made the game, for the most part, are silent about the controversy and their own views on the subject. The target of a boycott here is indirect, and since the game is generally regarded as a success, there are going to be a lot of people who will buy the game despite the controversy, ignorant of it, or even buying it because of the controversy (although that last one's a bit silly).
If you withhold the dollars you were going to spend, you reduce the developer's gross revenue, an undisclosed part of that going to the author, maybe, for licensing or whatever.
If you buy it, you support that company, whose game does not, as far as I know, profess any of the opinions the author has stated, either personally or in connection to the fiction he has written in conjunction with the game.
A better target might be not buying his books, since that's the author himself, but you have a right to spend your money how you like (within reason, of course), and no one is ordering you to buy the game, critically acclaimed or not.
2. The creators Modern Warfare 2, in a bid to increase reliability and decrease cheating, is chopping off what is apparently a small industry in private server hosting. They also have been fairly obvious in their attempts to grab headlines, not that they needed it. Modern Warfare 2 has been a huge hit, despite boycotts for both reasons.
If you withhold the dollars you were going to spend, you won't make enough of a dent to bring them down, whether you're targeting their server policy or their tasteless publicity grabs.
If you buy it, you support the ad policy (unfortunately ads are always a bit blurry when it comes to their affect on consumer behavior) as well as their choice for server setups. You also get what is, by many accounts, a good FPS with tons of players to play against.
A better target might be building up an competitor FPS. The more competition the game series has, the more they're going to have to woo you the next time around. Again, you have the right to spend your money how you want, and submitting to the bullying on either side of this strangely animated debate just shows you should spend more time realizing how powerful that 60 dollars could be in other contexts.
3. Left 4 Dead 2, the partnership-focused zombie shooter came only a year after its predecessor from Valve, a company notorious for taking a long time crafting its games. This quick turnaround alone had many people protesting, people who wanted Valve to continue its long-running Half Life franchise instead. Others didn't like the idea that the first Left 4 Dead was barely out of the gates, and that this new release promised to overshadow the old so quickly that the content that was promised as part of the original would be ignored in a drive to support its sequel.
If you withhold the dollars you were going to spend, the company that was willing to up its production cycle to meet the high demand for its game will have to scale back its speed. Maybe they'll get your message about not supporting Half Life, or maybe not. Likewise, they may not get the message that they're not supporting the first game. They may even think that the reason sales weren't as good as expected was because it was a bit too soon for another zombie game, no matter how good (please, god, let this be the reason).
If you buy it, they may very well skip over the old game if it succeeds well, or they may even have enough money to justify creating a new branch dedicated to concentrating on legacy properties while having others focused on the new stuff. Wild success sometimes, but not always, breeds enthusiasm on the part of the developers.
A better strategy might be how you deal with Valve from now on. If it turns out to be true that they don't plan on updating the original game, that they really are abandoning it for the sake of the new kid, you have pretty good grounds to tell them to fuck off. But remember that the cool stuff, the Half Lifes and the Portals in Valve, may get hit alongside the Left 4 Dead franchise.
4. Read Dead Revolver, the upcoming open-world Western shooter was revealed to have some taskmasters you'd expect from a stereotyped report on the conditions a salariman has to deal with. False production goals, mandatory overtime, and other questionable decisions. Some have suggested boycotting the game to send a message to the management that their poor treatment of their workers shouldn't be tolerated.
If you withhold the dollars you were going to spend, all the work those poor assholes DID put into the game will be ignored in a genre game that already won't appeal to a lot of people. Even their particular branch of Rockstar seems to have projected poor returns on a game that has already overrun the budget. The managers are much less likely to suffer than the workers, too, by a lack in revenue, unless someone more benevolent than its current head makes some serious changes.
If you buy it, you may be getting a revolutionary game that blows away open-world conventions, and your money MAY be perceived as exactly what the potential boycotters feared: a justification for their behavior. Although let's be honest for a second: the software world has very often been shit as far as overwork and unsung efforts. This goes all the way back to Atari's beginnings, and helped bring about the smaller developers that have managed to crush bigger companies, whether or not the bigger companies were nicer than their predecessors.
A better target might be this same group of people if they don't make a public attempt to change their policies, because getting those poor blokes their money on a project that even the bosses don't think will break even is the least you can do. Beyond that, boycott them if you don't like what they're doing.
--
I think boycotting is great, even if there was a bit of sarcasm in some of the above, because it's better than what I've seen a lot of in the past. People threatening to kill the developers of Heroes of Might and Magic because they tried to inject some science fiction into their strategy game (even though M&M was built on that sort of thing) need to be institutionalized if they're serious, and need to seriously rethink their sense of entitlement regardless.
This isn't the state making these games; these are companies. We don't pay taxes to them, we voluntarily give them money so they can entertain us. If we don't like what they're doing, no matter how dumb our reasons are, we speak clearest when we spend or money elsewhere (or save it-- that's something people keep forgetting to do). If we expect them to entertain us before we've paid, and get angry when they don't obey our wishes, in this age of comment boards we can voice our complaints and hope they hear us, but if we're bitches about it, if we threaten them, we'll get nowhere in the long run, even if they capitulate to our demands.
Because this is entertainment. The amount of energy we spent on trying to Save Farscape or spend voting in the next American Idol was spent on shit that mattered COULD go elsewhere, but it doesn't. Entertainment is obviously very important to us as a species. We need it. But it's still just entertainment, and in a way should be afforded the leeway that qualifier suggests.
We should also remember to afford boycotters that same respect. If they're being civil then they're doing the minimum that entertainment protesting deserves, no matter how dumb the reasons are. The debates are better when people point out where the flaws are, but beyond that, it's up to them to spend their money, and you most likely will NEVER KNOW what these internet people actually do. Just don't make the mistake in assuming anyone has to buy any damn thing. Again, this is entertainment. We're throwing bucks at these people so they'll dance for us, not making the world a better place. So if people want to hold off, for whatever reason, it's not the end of the damned world.
Ultimately, though, remember that companies, like individuals, also have a right to do pretty much what they want with the money they earn from their games. Don't pretend they're going to build an orphanage with parts of the proceeds, or support other games in their franchises, or get the message about their dumb ads or their petulant co-designers if you withhold the dough. Even if it is a vote, it's just about as mute as a political vote can be.